How to move your Just Eat regulars to your own website

In short: Your regulars are already loyal to you, not the app. Give them a better reason to order direct: an easy ordering page on your own domain, a first-order thank-you that fits your contract, and reminders at every touchpoint you control. Do it gradually and keep the apps for new customers until direct orders take over.

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Step 1: know your number

Look at a month's statement and work out what the apps really took: commission, service fees, marketing charges and VAT. Then put it into the commission calculator. Delivery apps take on average up to 25% of each order, but your statement is the real figure. See what the delivery apps charge.

Step 2: read your contract first

Check two things in your partner terms: price parity (whether your own-site prices and offers must match the app) and marketing restrictions (whether you can market to customers who ordered through the app). Build your plan around what's allowed.

Step 3: make direct ordering easier than the app

• An ordering page on your own domain that loads fast on a phone.
• Cash on collection and delivery, and card payments if you want them.
• Saved details for repeat orders.
• Clear delivery zones and fees: see delivery zones and your own drivers.

Step 4: use the touchpoints you own

• Phone orders: "You can also order on yourtakeaway.co.uk next time."
• Walk-ins and collection: a counter QR code and a card in the bag.
• Google: an Order online link on Google pointing to your site, not an app.
• Social media: your bio link goes to your own menu.

Step 5: give a reason, then keep in touch

A small first-order thank-you on your own site, such as a free side, gives regulars a reason to switch, as long as your contract allows it. Once they opt in, a monthly SMS or email brings them back at almost no cost.

What to say, in one sentence

On the phone: “You can order the same menu on your own site next time.” At the counter: the QR code, tested, on a card you are allowed to hand over. On Google: the order link points at your site. In the bio: the same URL. You do not need a different offer in every place. You need the same easy page, repeated where you already speak to the customer.

Do not put that card in a marketplace bag if the partner terms restrict it. Bags for phone orders, walk-ins and your own site are the safe ones. Read the agreement before you print a stack.

Step 6: track it monthly

Each month, compare the number of direct orders with app orders. When direct orders are a large, steady share, you can review whether to cut app opening hours, raise app prices (where your contract allows) or leave. For more ideas, see ways to reduce delivery-app commission.