Online ordering for pizza shops in Tower Hamlets

Updated 13 November 2026. Figures come from the Food Standards Agency register as pulled on 13 November 2026. The page covers the Tower Hamlets council area, and no business is named. The whole-area picture is on our Tower Hamlets page.

In short: Tower Hamlets has 53 premises with pizza or pizzeria in the name on the FSA register, most in E14 and E2. A Tower Hamlets pizza shop can run its own ordering page with Chefzi: £9 to £49 a month per location (ex VAT), 0% commission ever, first month free with no card.

The register lists 53 premises in Tower Hamlets with "pizza" or "pizzeria" in the business name, 18 of them registered as takeaways and 35 as restaurants or cafés. The most are in E14 (15), E2 (13), E1 (13), E3 (8). That is 3.5% of the area's 1,528 takeaway, restaurant and café premises, against 4.5% across the UK, so the word is less common here than in the UK as a whole.

Tower Hamlets has fewer pizza-named premises than the national picture would suggest, which gives a kitchen with a well-run direct ordering page room to become the default choice on its own streets.

What the FSA register shows for Tower Hamlets pizza names

Read this as a name-keyword count, not a census. A premises is counted only if its registered name contains one of the words, so pizza shops with other names are missed and any place using the word for something else is included. Only takeaway, sandwich shop, restaurant, café and canteen premises are counted, and no business is named.

Of the 51 with a numeric rating, 35 (69%) are rated 5 and 5 (10%) are rated 0, 1 or 2. That is a higher share than the 63.5% of all rated takeaways in Tower Hamlets that hold a 5. A further 2 are awaiting inspection, awaiting publication or exempt. A rating is a snapshot of one inspection, and the FSA says so on every record.

Where they cluster

E14 holds the most, 15 of the 53 (28%), and the premises sit across 6 postcode districts in all. A zone per district lets you charge a small fee for the close streets and a higher minimum for the outer ones, in Chefzi's delivery zones.

How Tower Hamlets compares with the council areas next to it

The five nearest council areas by the centre of their food premises, with the same name-keyword count:

3 of the five neighbours have more of these names than Tower Hamlets, and 2 have fewer, so the field here is mid-sized. Neighbouring set-ups: pizza shop ordering in Southwark and pizza shop ordering in Camden.

Tower Hamlets in the wider picture

Tower Hamlets has 339 takeaway and sandwich shop premises and 1,189 restaurant, café and canteen premises on the register. On takeaway premises it ranks 38 of 363 UK council areas, and 10 of 33 in London. Across all rated takeaways in Tower Hamlets, 63.5% hold a 5 against 62.0% across England, and 6.5% are rated 0 to 2 against 5.8%. Tower Hamlets is part of Greater London, whose page lists every council area there with its takeaway and restaurant counts.

Tower Hamlets against the UK: the numbers

Per 10,000 residents the count is 1.6, against 1.3 for the UK as a whole, which is close to the national rate. The population used is the ONS estimate of 334,240 for the council area. Ranked on the same count across 363 council areas, Tower Hamlets comes 40th nationally and 11th of 33 within London.

The word is most concentrated in E2, where 7% of the district's food premises carry it, and thinnest in E1 at 2%. Across the whole area the share is 3.5%.

On freshness, 42% of the 53 dated records were inspected in the last 12 months, compared with 46% across all 1,528 dated takeaway and restaurant premises in Tower Hamlets. The median time since inspection is 14 months for this list and 13 for the whole area.

Population figures are ONS mid-2025 estimates; every other figure comes from the same FSA register pull as the tables above. Small samples move a lot from one inspection to the next, so read the shares as a guide to where the pattern is, not as a verdict on any business.

How a direct ordering page helps here

• Zones that match the map. The premises are concentrated in E14 and E2, so a tight zone around the busiest district with a wider second zone for the rest of Tower Hamlets fits the spread.
• Put your link where customers already look. Add your ordering link to your Google Business Profile (how) and a QR code on every bag (QR kit).
• Separate collection and delivery hours. Stop delivery when your last driver finishes and keep collection open at the counter, or the other way round.
• Text your regulars with their permission (SMS and email marketing, Plus and Pro), so a quiet evening can be filled by one message.
• Pause ordering when the kitchen is flat out, and mark an item out of stock when it runs out, so nobody orders what you cannot make.

Late-night hot food in Tower Hamlets: what to check

If you sell hot food or drink after 11pm and before 5am, the Licensing Act 2003 treats it as late night refreshment, so you normally need the council's licence. Tower Hamlets's council publishes its process here: Tower Hamlets council licensing page (checked 13 November 2026). Check it before you open your ordering hours past 11pm.

Our late night refreshment licence guide sets out the England and Wales rules. In Chefzi, collection hours and delivery hours are separate settings, so you can match whatever your licence allows. This is general information and not legal advice.

How to start

1. Send us your menu on a short call. We build it into Chefzi with you, and you should be live in 24 to 48 hours.
2. Set required choices for the way your customers order, and set your delivery zones by postcode district or radius.
3. Point your Google Business Profile at the page (how) and tuck a QR code into every order (QR kit).
4. With their permission, tell regulars about the page by SMS or email (how, Plus and Pro).

For more, see the pizza page, the commission calculator and our guide on moving customers from Just Eat to your own site, and the Tower Hamlets location page for every takeaway and restaurant figure in the council area, or all UK locations.

A worked example for a Tower Hamlets pizza shop

These are assumed numbers, not Tower Hamlets data: with no published average order value for Tower Hamlets pizza shops, the example takes £25 (the commission calculator default) and 30 orders a week. Use your own.

Move 30 weekly orders (roughly 130 a month at £25, £3,250 of sales) from Just Eat to your own Chefzi link and the maths is this. On Just Eat's published partner rates (read 12 November 2026, details), 14% with your own drivers and 30% when it delivers, plus VAT, you would pay £546 at 14% (£455 plus £91 VAT) or £1,170 at 30% (£975 plus £195 VAT).

On Chefzi those 130 orders cost no commission. The flat Plus plan, which includes card payments, is £22 a month (£19 billed annually) per location excluding VAT, however busy the month is. Payment-provider card fees are left out of both sides, and any orders that stay on Just Eat, Deliveroo or Uber Eats still pay their commission.

What Chefzi does not do

• Delivery: you run your own drivers. Chefzi has no courier integrations.
• No kiosk and no CRM.
• Pre-order lead time is one setting per location, not per dish.
• Marketplace orders still pay the marketplace's commission. Chefzi helps you move regulars across; it does not change what Just Eat, Deliveroo or Uber Eats charge.

Sources

• Food Standards Agency, Food Hygiene Rating Scheme open data API (api.ratings.food.gov.uk), authority Tower Hamlets, business types Takeaway/sandwich shop and Restaurant/Cafe/Canteen, name search for "pizza" or "pizzeria", extract 13 November 2026. Contains public sector information licensed under the Open Government Licence v3.0.
• Tower Hamlets council licensing page linked above: https://www.towerhamlets.gov.uk/lgnl/business/licences/alcohol_and_entertainment/alcohol_and_entertainment.aspx (opened 13 Nov 2026).
• Chefzi facts and pricing, chefzi.co.uk, read 13 November 2026.