Online ordering for pizza shops in Sunderland

Updated 13 November 2026. Figures come from the Food Standards Agency register as pulled on 13 November 2026. The page covers the Sunderland council area, and no business is named. The whole-area picture is on our Sunderland page.

In short: Sunderland has 61 FSA-registered premises with pizza or pizzeria in the name, most in DH4 and SR4. A Sunderland pizza shop can take direct orders on its own Chefzi page: plans run from £9 to £49 a month per location (ex VAT), commission is 0% ever, and the first month is free with no card.

The register lists 61 premises in Sunderland with "pizza" or "pizzeria" in the business name, 55 of them registered as takeaways and 6 as restaurants or cafés. The most are in DH4 (12), SR4 (9), NE37 (8), SR5 (8). That is 8.3% of the area's 733 takeaway, restaurant and café premises, against 4.6% across the UK, so the word is more common here than in the UK as a whole.

That makes Sunderland a place where a direct ordering page earns its keep: the same few streets hold a lot of pizza-named premises, so being easy to find and easy to order from is the whole game.

What the FSA register shows for Sunderland pizza names

Read this as a name-keyword count, not a census. A premises is counted only if its registered name contains one of the words, so pizza shops with other names are missed and any place using the word for something else is included. Only takeaway, sandwich shop, restaurant, café and canteen premises are counted, and no business is named.

Of the 54 with a numeric rating, 40 (74%) are rated 5 and 2 (4%) are rated 0, 1 or 2. That is close to the 73.5% of all rated takeaways in Sunderland that hold a 5. A further 7 are awaiting inspection, awaiting publication or exempt. A rating is a snapshot of one inspection, and the FSA says so on every record.

Where they cluster

DH4 holds the most, 12 of the 61 (20%), and the premises sit across 8 postcode districts in all. A zone per district lets you charge a small fee for the close streets and a higher minimum for the outer ones, in Chefzi's delivery zones.

How Sunderland compares with the council areas next to it

The five nearest council areas by the centre of their food premises, with the same name-keyword count:

2 of the five neighbours have more of these names than Sunderland, and 3 have fewer, so the field here is mid-sized. Neighbouring set-ups: pizza shop ordering in Newcastle upon Tyne and pizza shop ordering in County Durham.

Sunderland in the wider picture

Sunderland has 365 takeaway and sandwich shop premises and 368 restaurant, café and canteen premises on the register. On takeaway premises it ranks 30 of 363 UK council areas, and 2 of 13 in North East. Across all rated takeaways in Sunderland, 73.5% hold a 5 against 62.0% across England, and 4.3% are rated 0 to 2 against 5.8%. Sunderland is part of Tyne and Wear, whose page lists every council area there with its takeaway and restaurant counts.

Sunderland against the UK: the numbers

Per 10,000 residents the count is 2.1, against 1.4 for the UK as a whole, which is above the national rate. The population used is the ONS estimate of 287,070 for the council area. By raw count, Sunderland is 30th of the 363 UK council areas for these names and 3rd of 13 in the North East.

DH4 is the district where the name is most common relative to local food premises (18%); SR4 is the lowest of these four at 9%. The area-wide share is 8.3%.

These premises are inspected about as recently as the area as a whole: 39% inspected within a year (61 dated records) against 35% overall, with a median of 15 months since inspection against 15.

Population figures are ONS mid-2025 estimates; every other figure comes from the same FSA register pull as the tables above. Small samples move a lot from one inspection to the next, so read the shares as a guide to where the pattern is, not as a verdict on any business.

How a direct ordering page helps here

• Zones that match the map. The premises are concentrated in DH4 and SR4, so a tight zone around the busiest district with a wider second zone for the rest of Sunderland fits the spread.
• Put your link where customers already look. Add your ordering link to your Google Business Profile (how) and a QR code on every bag (QR kit).
• Separate collection and delivery hours. Stop delivery when your last driver finishes and keep collection open at the counter, or the other way round.
• Text your regulars with their permission (SMS and email marketing, Plus and Pro), so a quiet evening can be filled by one message.
• Take cash as well as card. Cash on collection and cash on delivery are on every plan, and card payments are on Plus and Pro.

Late-night hot food in Sunderland: what to check

If you sell hot food or drink after 11pm and before 5am, the Licensing Act 2003 treats it as late night refreshment, so you normally need the council's licence. We could not open Sunderland's licensing page automatically, so ask the council's licensing team for its current process and fees.

The general rules for England and Wales are in our late night refreshment licence guide. Chefzi lets you set collection and delivery hours separately, so your ordering hours can follow whatever your licence conditions say. This is general information, not legal advice.

How to start

1. Put your menu into Chefzi on a short call with us. We set it up with you and aim to have you live in 24 to 48 hours.
2. Set required choices for the way your customers order, and set your delivery zones by postcode district or radius.
3. Put the link on your Google Business Profile (how), and print a QR code for each bag (QR kit).
4. Text your regulars (SMS and email marketing, Plus and Pro) with their permission.

For more, see the pizza page, the commission calculator and our guide on moving customers from Just Eat to your own site, and the Sunderland location page for every takeaway and restaurant figure in the council area, or all UK locations.

A worked example for a Sunderland pizza shop

Treat this as an illustration, not a measurement for Sunderland. No published average order value exists for Sunderland pizza shops, so we assume £25, the default in our commission calculator, and a round 45 orders a week. Swap in your own figures.

Suppose 45 orders a week (about 195 a month, £25 each, £4,875 in sales) shift from Just Eat to your own Chefzi link. Just Eat's published rates (read 12 November 2026, details) are 14% with your own drivers and 30% when it delivers, plus VAT. At 14% those 195 orders cost £683 plus £137 VAT, £819 in all; at 30% they cost £1,462 plus £292 VAT, £1,755.

On Chefzi the same 195 orders carry 0% commission. You pay the flat plan: Plus, which adds card payments, is £22 a month (£19 billed annually) per location, excluding VAT, and it does not change if the month is busier. Card processing charges depend on your payment provider and are not modelled on either side. Orders customers still place through Just Eat, Deliveroo or Uber Eats keep paying those apps' commission; the example only covers the ones you move.

What Chefzi does not do

Delivery stays yours: Chefzi has no courier integrations, so you use your own drivers. There is no kiosk and no CRM, and a pre-order lead time applies to the whole location rather than to a single dish. Orders that still arrive through Just Eat, Deliveroo or Uber Eats keep paying those apps' commission; Chefzi's job is to help you move regulars to your own page.

Sources

• Food Standards Agency, Food Hygiene Rating Scheme open data API (api.ratings.food.gov.uk), authority Sunderland, business types Takeaway/sandwich shop and Restaurant/Cafe/Canteen, name search for "pizza" or "pizzeria", extract 13 November 2026. Contains public sector information licensed under the Open Government Licence v3.0.
• Chefzi facts and pricing, chefzi.co.uk, read 13 November 2026.