Online ordering for pizza shops in Sandwell

Updated 13 November 2026. This page reads the Food Standards Agency register as it stood on 13 November 2026. It covers the Sandwell council area and names no business. For the area as a whole, see our Sandwell page.

In short: Sandwell has 78 FSA-registered premises with pizza or pizzeria in the name, most in B66 and B70. A Sandwell pizza shop can take direct orders on its own Chefzi page: plans run from £9 to £49 a month per location (ex VAT), commission is 0% ever, and the first month is free with no card.

The register lists 78 premises in Sandwell with "pizza" or "pizzeria" in the business name, 74 of them registered as takeaways and 4 as restaurants or cafés. The most are in B66 (15), B70 (11), B68 (10), WS10 (8). That is 8.5% of the area's 921 takeaway, restaurant and café premises, against 4.6% across the UK, so the word is more common here than in the UK as a whole.

That makes Sandwell a place where a direct ordering page earns its keep: the same few streets hold a lot of pizza-named premises, so being easy to find and easy to order from is the whole game.

What the FSA register shows for Sandwell pizza names

The method is a name-keyword count, not a census: we count premises whose registered name has one of the words, which misses pizza shops trading under other names and includes anything that merely uses the word. The scope is takeaway and sandwich shop plus restaurant, café and canteen premises, and nothing here names a business.

Of the 70 with a numeric rating, 39 (56%) are rated 5 and 3 (4%) are rated 0, 1 or 2. That is close to the 53.2% of all rated takeaways in Sandwell that hold a 5. A further 8 are awaiting inspection, awaiting publication or exempt. A rating is a snapshot of one inspection, and the FSA says so on every record.

Where they cluster

B66 holds the most, 15 of the 78 (19%), and the premises sit across 8 postcode districts in all. A zone per district lets you charge a small fee for the close streets and a higher minimum for the outer ones, in Chefzi's delivery zones.

How Sandwell compares with the council areas next to it

The five nearest council areas by the centre of their food premises, with the same name-keyword count:

1 of the five neighbours have more of these names than Sandwell, and 4 have fewer, so the field here is among the bigger ones nearby.

Sandwell in the wider picture

Sandwell has 434 takeaway and sandwich shop premises and 487 restaurant, café and canteen premises on the register. On takeaway premises it ranks 20 of 363 UK council areas, and 3 of 30 in West Midlands. Across all rated takeaways in Sandwell, 53.2% hold a 5 against 62.0% across England, and 6.2% are rated 0 to 2 against 5.8%. Sandwell is part of West Midlands, whose page lists every council area there with its takeaway and restaurant counts.

Sandwell against the UK: the numbers

Per 10,000 residents the count is 2.2, against 1.4 for the UK as a whole, which is above the national rate. The population used is the ONS estimate of 352,918 for the council area. Ranked on the same count across 363 council areas, Sandwell comes 13th nationally and 2nd of 30 within the West Midlands.

The word is most concentrated in B68, where 14% of the district's food premises carry it, and thinnest in B70 at 8%. Across the whole area the share is 8.5%.

On freshness, 38% of the 78 dated records were inspected in the last 12 months, compared with 33% across all 921 dated takeaway and restaurant premises in Sandwell. The median time since inspection is 16 months for this list and 17 for the whole area.

Population figures are ONS mid-2025 estimates; every other figure comes from the same FSA register pull as the tables above. Small samples move a lot from one inspection to the next, so read the shares as a guide to where the pattern is, not as a verdict on any business.

How a direct ordering page helps here

• Zones that match the map. The premises are concentrated in B66 and B70, so a tight zone around the busiest district with a wider second zone for the rest of Sandwell fits the spread.
• Size, base and toppings in one flow. Size and crust can be required choices and toppings a pick-several choice with a surcharge for each, so the ticket shows exactly what to make.
• Take cash as well as card. Cash on collection and cash on delivery are on every plan, and card payments are on Plus and Pro.
• Tablet offline? The Chefzi Orders app rings until someone accepts or rejects. If the device is offline, Chefzi texts the restaurant and then calls.
• Plan for the Friday rush. When the oven is full, pause ordering or lengthen the prep time you give each customer when you accept the order, rather than letting orders pile up. Chefzi has no slot grid, so you control the pace from the app.

Late-night hot food in Sandwell: what to check

If you sell hot food or drink after 11pm and before 5am, the Licensing Act 2003 treats it as late night refreshment, so you normally need the council's licence. Sandwell's council publishes its process here: Sandwell council licensing page (checked 13 November 2026). Check it before you open your ordering hours past 11pm.

For the wider England and Wales rules, read our late night refreshment licence guide. You can set collection and delivery hours independently in Chefzi, which lets your online hours follow your licence conditions. Not legal advice.

How to start

1. Put your menu into Chefzi on a short call with us. We set it up with you and aim to have you live in 24 to 48 hours.
2. Set required choices for the way your customers order, and set your delivery zones by postcode district or radius.
3. Put the link on your Google Business Profile (how), and print a QR code for each bag (QR kit).
4. Once customers agree to hear from you, send them the link (SMS and email marketing, Plus and Pro).

For more, see the pizza page, the commission calculator and our guide on moving customers from Just Eat to your own site, and the Sandwell location page for every takeaway and restaurant figure in the council area, or all UK locations.

A worked example for a Sandwell pizza shop

These are assumed numbers, not Sandwell data: with no published average order value for Sandwell pizza shops, the example takes £25 (the commission calculator default) and 30 orders a week. Use your own.

Move 30 weekly orders (roughly 130 a month at £25, £3,250 of sales) from Just Eat to your own Chefzi link and the maths is this. On Just Eat's published partner rates (read 12 November 2026, details), 14% with your own drivers and 30% when it delivers, plus VAT, you would pay £546 at 14% (£455 plus £91 VAT) or £1,170 at 30% (£975 plus £195 VAT).

On Chefzi the same 130 orders carry 0% commission. You pay the flat plan: Plus, which adds card payments, is £22 a month (£19 billed annually) per location, excluding VAT, and it does not change if the month is busier. Card processing charges depend on your payment provider and are not modelled on either side. Orders customers still place through Just Eat, Deliveroo or Uber Eats keep paying those apps' commission; the example only covers the ones you move.

What Chefzi does not do

• Delivery: you run your own drivers. Chefzi has no courier integrations.
• No kiosk and no CRM.
• Pre-order lead time is one setting per location, not per dish.
• Marketplace orders still pay the marketplace's commission. Chefzi helps you move regulars across; it does not change what Just Eat, Deliveroo or Uber Eats charge.

Sources

• Food Standards Agency, Food Hygiene Rating Scheme open data API (api.ratings.food.gov.uk), authority Sandwell, business types Takeaway/sandwich shop and Restaurant/Cafe/Canteen, name search for "pizza" or "pizzeria", extract 13 November 2026. Contains public sector information licensed under the Open Government Licence v3.0.
• Sandwell council licensing page linked above: https://www.sandwell.gov.uk/licensing/premises-licence (opened 13 Nov 2026).
• Chefzi facts and pricing, chefzi.co.uk, read 13 November 2026.