Online ordering for peri-peri chicken shops in Birmingham

Updated 13 November 2026. Source: the Food Standards Agency register, pulled on 12 November 2026. Coverage is the Birmingham local authority area; we do not name any business. Whole-area figures are on our Birmingham page.

In short: Birmingham has 48 FSA-registered premises with peri-peri in the name, most in B8 (4) and B4 (4). A Birmingham peri-peri chicken shop can take direct orders on its own Chefzi page: plans run from £9 to £49 a month per location (ex VAT), commission is 0% ever, and the first month is free with no card.

What the FSA register shows

This is a name-keyword count, not a census. It finds only premises whose registered name includes one of those words. It misses peri-peri chicken shops with other names, and it may include places that use a word for something else. We left out retailers and mobile caterers.

Of the 43 with a numeric rating, 22 (51%) are rated 5 and 5 (12%) are rated 0, 1 or 2. 5 more are awaiting inspection or publication.

For comparison, among all 873 takeaways in Birmingham with a numeric rating, 43% are rated 5. Among the 21 rated takeaways on this list, 48% are, which is above that figure. These are small samples, so treat the gap as a pointer and not a verdict on any business.

Where they are

The top four postcode districts hold 14 of the 48 (29%). The list is spread thinly across many districts, with B8 and B4 first, so there is no single hotspot.

Birmingham against the UK: the numbers

The figures in this section count only premises registered as takeaway or sandwich shop, or as restaurant, café or canteen: 36 of the 48 on the list above. The rest are other catering types, which we leave out here so the shares are comparable. On the ONS mid-2025 population estimate of 1,176,960, that is 0.31 peri-peri-named premises per 10,000 residents, above the UK figure of 0.12. By raw count Birmingham is 1st of the 363 UK council areas for these names and 1st of 30 in the West Midlands.

Across the whole area 1.0% of takeaway and restaurant premises carry the word; in B4 it is 6%, the highest among these four districts.

39% of the 36 dated records were inspected in the last 12 months, compared with 45% of all 3,522 dated premises in Birmingham. The median time since inspection is 16 months here and 14 overall.

Population figures are ONS mid-2025 estimates; the other figures come from the same FSA register pull as the tables above. Small samples move a lot between inspections, so read the shares as a guide, not a verdict on any business.

What this means for your online ordering

• Heat level and portion as required choices. Modifiers can be required, so heat level (and a quarter, half or whole chicken) can be a required single choice, with sides and sauces as pick-several choices and a minimum and a maximum.
• Mark an item out of stock when the chicken has sold out, and pause ordering at the peak.
• Separate delivery and collection hours, so delivery can stop before collection does.
• Take cash as well as card. Cash on collection and cash on delivery are both available, and card payments are on Plus and Pro.

See our chicken shop page and the Birmingham page.

Late-night hot food in Birmingham

Birmingham City Council licenses late night refreshment under the Licensing Act 2003. Its Statement of Licensing Policy (the version we read on 11 November 2026 is headed as an interim policy dated 2020, so check for a newer one) defines late night refreshment as the supply of hot food or drink to the public, for consumption on or off the premises, between 11pm and 5am, with mobile units included. The council keeps a public register of premises licences, so you can check what applies to your own street. Set your online hours inside your licence.

How to start

1. Send us your menu on a short call. We build it into Chefzi with you, and you should be live in 24 to 48 hours.
2. Make the key choices required so every ticket is complete.
3. Point your Google Business Profile at the page (how) and tuck a QR code into every order (QR kit).
4. Once customers agree to hear from you, send them the link (SMS and email marketing, Plus and Pro).

For the rest of the story, see the peri-peri chicken shops page, the Birmingham page, the commission calculator and moving customers from Just Eat to your own site. If your food is halal, say so in words you can stand behind: see halal menu wording.

A worked example for a Birmingham peri-peri chicken shop

These are assumed numbers, not Birmingham data: with no published average order value for Birmingham peri-peri chicken shops, the example takes £25 (the commission calculator default) and 45 orders a week. Use your own.

Say 45 orders a week, about 195 a month, move from Just Eat to your own Chefzi link. At £25 each that is £4,875 of sales a month. Just Eat's published partner rates (read 12 November 2026, details) are 14% when you use your own drivers and 30% when it delivers, plus VAT. On those 195 orders that is £683 plus £137 VAT, £819 in all, at 14%, or £1,462 plus £292 VAT, £1,755, at 30%.

On Chefzi the same 195 orders carry 0% commission. You pay the flat plan: Plus, which adds card payments, is £22 a month (£19 billed annually) per location, excluding VAT, and it does not change if the month is busier. Card processing charges depend on your payment provider and are not modelled on either side. Orders customers still place through Just Eat, Deliveroo or Uber Eats keep paying those apps' commission; the example only covers the ones you move.

What Chefzi does not do

Delivery stays yours: Chefzi has no courier integrations, so you use your own drivers. There is no kiosk and no CRM, and a pre-order lead time applies to the whole location rather than to a single dish. Orders that still arrive through Just Eat, Deliveroo or Uber Eats keep paying those apps' commission; Chefzi's job is to help you move regulars to your own page.

Sources

• Food Standards Agency, Food Hygiene Rating Scheme open data API (api.ratings.food.gov.uk), authority Birmingham, name search for "peri" or "piri" (including "periperi"), extract 12 November 2026, restaurants, cafés, takeaways and other catering premises only. Contains public sector information licensed under the Open Government Licence v3.0.
• Birmingham City Council, Statement of Licensing Policy (PDF): https://www.birmingham.gov.uk/download/downloads/id/831/licensing_act_2003_-_statement_of_licensing_policy.pdf (read 11 Nov 2026).
• Licensing Act 2003, Schedule 2: https://www.legislation.gov.uk/ukpga/2003/17/schedule/2 (read 12 Nov 2026).
• Chefzi facts and pricing, chefzi.co.uk, read 12 November 2026.