Online ordering for pizza shops in East Riding of Yorkshire

Updated 13 November 2026. Figures come from the Food Standards Agency register as pulled on 13 November 2026. The page covers the East Riding of Yorkshire council area, which includes Bridlington, Beverley and Goole, and no business is named. The whole-area picture is on our East Riding of Yorkshire page.

In short: East Riding of Yorkshire has 53 premises with pizza or pizzeria in the name on the FSA register, most in DN14 and YO25. An East Riding of Yorkshire pizza shop can run its own ordering page with Chefzi: £9 to £49 a month per location (ex VAT), 0% commission ever, first month free with no card.

The register lists 53 premises in East Riding of Yorkshire with "pizza" or "pizzeria" in the business name, 49 of them registered as takeaways and 4 as restaurants or cafés. The most are in DN14 (9), YO25 (7), HU17 (6), HU13 (5). That is 5.9% of the area's 901 takeaway, restaurant and café premises, against 4.5% across the UK, so the word is more common here than in the UK as a whole.

If you run a pizza shop here, other premises with the same word in their name are likely to be near you, and a customer scrolling a delivery app may see several of you at once. Your own ordering page is the one place where no rival is listed beside you.

What the FSA register shows for East Riding of Yorkshire pizza names

This is a name-keyword count, not a census. It only finds premises whose registered name includes one of those words, so it misses pizza shops with other names, and it counts anything with the word in it, whatever it sells. We look at takeaway and sandwich shop premises and at restaurant, café and canteen premises only, and we do not name any business.

Of the 51 with a numeric rating, 33 (65%) are rated 5 and 1 (2%) are rated 0, 1 or 2. That is close to the 67.0% of all rated takeaways in East Riding of Yorkshire that hold a 5. A further 2 are awaiting inspection, awaiting publication or exempt. A rating is a snapshot of one inspection, and the FSA says so on every record.

Which postcode districts have the most

DN14 holds the most, 9 of the 53 (17%), and the premises sit across 8 postcode districts in all. Where several pizza-named kitchens share a district, a short delivery time and a clear minimum order do more to win a repeat customer than a deeper menu.

How East Riding of Yorkshire compares with the council areas next to it

The five nearest council areas by the centre of their food premises, with the same name-keyword count:

2 of the five neighbours have more of these names than East Riding of Yorkshire, and 3 have fewer, so the field here is mid-sized. Neighbouring set-ups: pizza shop ordering in Hull.

East Riding of Yorkshire in the wider picture

East Riding of Yorkshire has 319 takeaway and sandwich shop premises and 582 restaurant, café and canteen premises on the register. On takeaway premises it ranks 46 of 363 UK council areas, and 9 of 16 in Yorkshire and the Humber. Across all rated takeaways in East Riding of Yorkshire, 67.0% hold a 5 against 62.0% across England, and 1.3% are rated 0 to 2 against 5.8%. Places in the council area include Bridlington, Beverley and Goole, so a delivery zone set by postcode district can follow the towns a kitchen really serves.

East Riding of Yorkshire pizza names in numbers

Set against population, East Riding of Yorkshire has 1.5 pizza-named premises for every 10,000 residents, close to the UK figure of 1.3 (ONS mid-2025 population estimate for the area: 360,334). Ranked on the same count across 363 council areas, East Riding of Yorkshire comes 40th nationally and 10th of 16 within Yorkshire and the Humber.

Across the area 5.9% of takeaway and restaurant premises carry one of these words. In HU13 that rises to 15%, while in HU17 it is 5%.

These premises are inspected about as recently as the area as a whole: 49% inspected within a year (53 dated records) against 48% overall, with a median of 13 months since inspection against 13.

Population figures are ONS mid-2025 estimates; every other figure comes from the same FSA register pull as the tables above. Small samples move a lot from one inspection to the next, so read the shares as a guide to where the pattern is, not as a verdict on any business.

What this means for your online ordering

• Zones that match the map. The premises are concentrated in DN14 and YO25, so a tight zone around the busiest district with a wider second zone for the rest of East Riding of Yorkshire fits the spread.
• Text your regulars with their permission (SMS and email marketing, Plus and Pro), so a quiet evening can be filled by one message.
• Pause ordering when the kitchen is flat out, and mark an item out of stock when it runs out, so nobody orders what you cannot make.
• Make the deal a menu item. Two pizzas, a side and a drink can be one item with a required choice for each part, instead of a customer typing a note.
• Tablet offline? The Chefzi Orders app rings until someone accepts or rejects. If the device is offline, Chefzi texts the restaurant and then calls.

Late-night hot food in East Riding of Yorkshire: what to check

Between 11pm and 5am, supplying hot food or drink counts as late night refreshment under the Licensing Act 2003, and the local council issues the licence. We could not open East Riding of Yorkshire's licensing page automatically, so ask the council's licensing team for its current process and fees.

The general rules for England and Wales are in our late night refreshment licence guide. Chefzi lets you set collection and delivery hours separately, so your ordering hours can follow whatever your licence conditions say. This is general information, not legal advice.

How to start

1. Send us your menu on a short call. We build it into Chefzi with you, and you should be live in 24 to 48 hours.
2. Set required choices for the way your customers order, and set your delivery zones by postcode district or radius.
3. Put the link on your Google Business Profile (how), and print a QR code for each bag (QR kit).
4. Once customers agree to hear from you, send them the link (SMS and email marketing, Plus and Pro).

For more, see the pizza page, the commission calculator and our guide on moving customers from Just Eat to your own site, and the East Riding of Yorkshire location page for every takeaway and restaurant figure in the council area, or all UK locations.

A worked example for an East Riding of Yorkshire pizza shop

Treat this as an illustration, not a measurement for East Riding of Yorkshire. No published average order value exists for East Riding of Yorkshire pizza shops, so we assume £25, the default in our commission calculator, and a round 35 orders a week. Swap in your own figures.

Move 35 weekly orders (roughly 152 a month at £25, £3,800 of sales) from Just Eat to your own Chefzi link and the maths is this. On Just Eat's published partner rates (read 12 November 2026, details), 14% with your own drivers and 30% when it delivers, plus VAT, you would pay £638 at 14% (£532 plus £106 VAT) or £1,368 at 30% (£1,140 plus £228 VAT).

On Chefzi those 152 orders cost no commission. The flat Plus plan, which includes card payments, is £22 a month (£19 billed annually) per location excluding VAT, however busy the month is. Payment-provider card fees are left out of both sides, and any orders that stay on Just Eat, Deliveroo or Uber Eats still pay their commission.

What Chefzi does not do

• Delivery: you run your own drivers. Chefzi has no courier integrations.
• No kiosk and no CRM.
• Pre-order lead time is one setting per location, not per dish.
• Marketplace orders still pay the marketplace's commission. Chefzi helps you move regulars across; it does not change what Just Eat, Deliveroo or Uber Eats charge.

Sources

• Food Standards Agency, Food Hygiene Rating Scheme open data API (api.ratings.food.gov.uk), authority East Riding of Yorkshire, business types Takeaway/sandwich shop and Restaurant/Cafe/Canteen, name search for "pizza" or "pizzeria", extract 13 November 2026. Contains public sector information licensed under the Open Government Licence v3.0.
• Chefzi facts and pricing, chefzi.co.uk, read 13 November 2026.