Online ordering for pizza shops in Wiltshire

Updated 13 November 2026. Figures come from the Food Standards Agency register as pulled on 13 November 2026. The page covers the Wiltshire council area, which includes Salisbury and Trowbridge, and no business is named. The whole-area picture is on our Wiltshire page.

In short: The FSA register lists 50 premises in Wiltshire with pizza or pizzeria in the name, most in SP1 and SP4. A Wiltshire pizza shop can keep regulars ordering direct on its own Chefzi page: £9 to £49 a month per location, excluding VAT, 0% commission ever, and a free first month, no card needed.

The register lists 50 premises in Wiltshire with "pizza" or "pizzeria" in the business name, 39 of them registered as takeaways and 11 as restaurants or cafés. The most are in SP1 (5), SP4 (5), SN15 (5), BA14 (4). That is 5.2% of the area's 969 takeaway, restaurant and café premises, against 4.5% across the UK, so the word is about as common here as in the UK as a whole.

If you run a pizza shop here, other premises with the same word in their name are likely to be near you, and a customer scrolling a delivery app may see several of you at once. Your own ordering page is the one place where no rival is listed beside you.

What the FSA register shows for Wiltshire pizza names

This is a name-keyword count, not a census. It only finds premises whose registered name includes one of those words, so it misses pizza shops with other names, and it counts anything with the word in it, whatever it sells. We look at takeaway and sandwich shop premises and at restaurant, café and canteen premises only, and we do not name any business.

Of the 47 with a numeric rating, 38 (81%) are rated 5 and 1 (2%) are rated 0, 1 or 2. That is a higher share than the 74.4% of all rated takeaways in Wiltshire that hold a 5. A further 3 are awaiting inspection, awaiting publication or exempt. A rating is a snapshot of one inspection, and the FSA says so on every record.

Which postcode districts have the most

SP1 holds the most, 5 of the 50 (10%), and the premises sit across 8 postcode districts in all. Where several pizza-named kitchens share a district, a short delivery time and a clear minimum order do more to win a repeat customer than a deeper menu.

How Wiltshire compares with the council areas next to it

The five nearest council areas by the centre of their food premises, with the same name-keyword count:

1 of the five neighbours have more of these names than Wiltshire, and 4 have fewer, so the field here is among the bigger ones nearby. Neighbouring set-ups: pizza shop ordering in Bristol.

Wiltshire in the wider picture

Wiltshire has 293 takeaway and sandwich shop premises and 676 restaurant, café and canteen premises on the register. On takeaway premises it ranks 56 of 363 UK council areas, and 6 of 27 in South West. Across all rated takeaways in Wiltshire, 74.4% hold a 5 against 62.0% across England, and 1.1% are rated 0 to 2 against 5.8%. Places in the council area include Salisbury and Trowbridge, so a delivery zone set by postcode district can follow the towns a kitchen really serves.

Wiltshire pizza names in numbers

Set against population, Wiltshire has 0.9 pizza-named premises for every 10,000 residents, below the UK figure of 1.3 (ONS mid-2025 population estimate for the area: 526,392). Ranked on the same count across 363 council areas, Wiltshire comes 47th nationally and 4th of 27 within the South West.

The word is most concentrated in SP4, where 8% of the district's food premises carry it, and thinnest in BA14 at 4%. Across the whole area the share is 5.2%.

On freshness, 24% of the 50 dated records were inspected in the last 12 months, compared with 36% across all 969 dated takeaway and restaurant premises in Wiltshire. The median time since inspection is 17 months for this list and 16 for the whole area.

Population figures are ONS mid-2025 estimates; every other figure comes from the same FSA register pull as the tables above. Small samples move a lot from one inspection to the next, so read the shares as a guide to where the pattern is, not as a verdict on any business.

What this means for your online ordering

• Zones that match the map. The premises are concentrated in SP1 and SP4, so a tight zone around the busiest district with a wider second zone for the rest of Wiltshire fits the spread.
• Make the deal a menu item. Two pizzas, a side and a drink can be one item with a required choice for each part, instead of a customer typing a note.
• Tablet offline? The Chefzi Orders app rings until someone accepts or rejects. If the device is offline, Chefzi texts the restaurant and then calls.
• Plan for the Friday rush. When the oven is full, pause ordering or lengthen the prep time you give each customer when you accept the order, rather than letting orders pile up. Chefzi has no slot grid, so you control the pace from the app.
• Separate collection and delivery hours. Stop delivery when your last driver finishes and keep collection open at the counter, or the other way round.

Late-night hot food in Wiltshire: what to check

Between 11pm and 5am, supplying hot food or drink counts as late night refreshment under the Licensing Act 2003, and the local council issues the licence. We could not open Wiltshire's licensing page automatically, so ask the council's licensing team for its current process and fees.

For the wider England and Wales rules, read our late night refreshment licence guide. You can set collection and delivery hours independently in Chefzi, which lets your online hours follow your licence conditions. Not legal advice.

How to start

1. Send us your menu on a short call. We build it into Chefzi with you, and you should be live in 24 to 48 hours.
2. Set required choices for the way your customers order, and set your delivery zones by postcode district or radius.
3. Point your Google Business Profile at the page (how) and tuck a QR code into every order (QR kit).
4. With their permission, tell regulars about the page by SMS or email (how, Plus and Pro).

For more, see the pizza page, the commission calculator and our guide on moving customers from Just Eat to your own site, and the Wiltshire location page for every takeaway and restaurant figure in the council area, or all UK locations.

A worked example for a Wiltshire pizza shop

This is an illustration, not a measured figure for Wiltshire. We have no published average order value for Wiltshire pizza shops, so it uses £25, the default in our commission calculator, and a round 25 orders a week. Put your own numbers in.

Suppose 25 orders a week (about 108 a month, £25 each, £2,700 in sales) shift from Just Eat to your own Chefzi link. Just Eat's published rates (read 12 November 2026, details) are 14% with your own drivers and 30% when it delivers, plus VAT. At 14% those 108 orders cost £378 plus £76 VAT, £454 in all; at 30% they cost £810 plus £162 VAT, £972.

On Chefzi the same 108 orders carry 0% commission. You pay the flat plan: Plus, which adds card payments, is £22 a month (£19 billed annually) per location, excluding VAT, and it does not change if the month is busier. Card processing charges depend on your payment provider and are not modelled on either side. Orders customers still place through Just Eat, Deliveroo or Uber Eats keep paying those apps' commission; the example only covers the ones you move.

What Chefzi does not do

• It does not set up delivery for you: you run your own drivers, and Chefzi has no courier integrations.
• It has no kiosk and no CRM.
• A pre-order lead time is set for the whole location, not for one dish.
• Orders placed on Just Eat, Deliveroo or Uber Eats still pay those apps' commission. Chefzi helps you move regular customers to your own site.

Sources

• Food Standards Agency, Food Hygiene Rating Scheme open data API (api.ratings.food.gov.uk), authority Wiltshire, business types Takeaway/sandwich shop and Restaurant/Cafe/Canteen, name search for "pizza" or "pizzeria", extract 13 November 2026. Contains public sector information licensed under the Open Government Licence v3.0.
• Chefzi facts and pricing, chefzi.co.uk, read 13 November 2026.