Online ordering for pizza shops in Westminster

Updated 13 November 2026. Figures come from the Food Standards Agency register as pulled on 13 November 2026. The page covers the Westminster council area, and no business is named. The whole-area picture is on our Westminster page.

In short: Westminster has 64 FSA-registered premises with pizza or pizzeria in the name, most in W2 and W9. A Westminster pizza shop can take direct orders on its own Chefzi page: plans run from £9 to £49 a month per location (ex VAT), commission is 0% ever, and the first month is free with no card.

The register lists 64 premises in Westminster with "pizza" or "pizzeria" in the business name, 9 of them registered as takeaways and 55 as restaurants or cafés. The most are in W2 (12), W9 (7), W1D (5), W1U (4). That is 1.7% of the area's 3,862 takeaway, restaurant and café premises, against 4.6% across the UK, so the word is less common here than in the UK as a whole.

Westminster has fewer pizza-named premises than the national picture would suggest, which gives a kitchen with a well-run direct ordering page room to become the default choice on its own streets.

What the FSA register shows for Westminster pizza names

The method is a name-keyword count, not a census: we count premises whose registered name has one of the words, which misses pizza shops trading under other names and includes anything that merely uses the word. The scope is takeaway and sandwich shop plus restaurant, café and canteen premises, and nothing here names a business.

Of the 62 with a numeric rating, 51 (82%) are rated 5 and 4 (6%) are rated 0, 1 or 2. That is a higher share than the 65.4% of all rated takeaways in Westminster that hold a 5. A further 2 are awaiting inspection, awaiting publication or exempt. A rating is a snapshot of one inspection, and the FSA says so on every record.

Where they cluster

W2 holds the most, 12 of the 64 (19%), and the premises sit across 8 postcode districts in all. A zone per district lets you charge a small fee for the close streets and a higher minimum for the outer ones, in Chefzi's delivery zones.

How Westminster compares with the council areas next to it

The five nearest council areas by the centre of their food premises, with the same name-keyword count:

Westminster has more of these names than any of its five nearest neighbours. Neighbouring set-ups: pizza shop ordering in Camden and pizza shop ordering in Southwark.

Westminster in the wider picture

Westminster has 297 takeaway and sandwich shop premises and 3,565 restaurant, café and canteen premises on the register. On takeaway premises it ranks 55 of 363 UK council areas, and 12 of 33 in London. Across all rated takeaways in Westminster, 65.4% hold a 5 against 62.0% across England, and 7.4% are rated 0 to 2 against 5.8%.

Westminster against the UK: the numbers

Set against population, Westminster has 3.0 pizza-named premises for every 10,000 residents, above the UK figure of 1.4 (ONS mid-2025 population estimate for the area: 212,367). Ranked on the same count across 363 council areas, Westminster comes 22nd nationally and 2nd of 33 within London.

Across the area 1.7% of takeaway and restaurant premises carry one of these words. In W9 that rises to 7%, while in W1D it is 1%.

These premises are less recently inspected than the area as a whole: 22% inspected within a year (64 dated records) against 40% overall, with a median of 18 months since inspection against 15.

Population figures are ONS mid-2025 estimates; every other figure comes from the same FSA register pull as the tables above. Small samples move a lot from one inspection to the next, so read the shares as a guide to where the pattern is, not as a verdict on any business.

How a direct ordering page helps here

• Zones that match the map. The premises are concentrated in W2 and W9, so a tight zone around the busiest district with a wider second zone for the rest of Westminster fits the spread.
• Separate collection and delivery hours. Stop delivery when your last driver finishes and keep collection open at the counter, or the other way round.
• Text your regulars with their permission (SMS and email marketing, Plus and Pro), so a quiet evening can be filled by one message.
• Pause ordering when the kitchen is flat out, and mark an item out of stock when it runs out, so nobody orders what you cannot make.
• Take cash as well as card. Cash on collection and cash on delivery are on every plan, and card payments are on Plus and Pro.

Late-night hot food in Westminster: what to check

Between 11pm and 5am, supplying hot food or drink counts as late night refreshment under the Licensing Act 2003, and the local council issues the licence. Westminster's council publishes its process here: Westminster council licensing page (checked 13 November 2026). Check it before you open your ordering hours past 11pm.

Our late night refreshment licence guide sets out the England and Wales rules. In Chefzi, collection hours and delivery hours are separate settings, so you can match whatever your licence allows. This is general information and not legal advice.

How to start

1. Book a short call: we enter your menu with you and aim to have your ordering page live within 24 to 48 hours.
2. Set required choices for the way your customers order, and set your delivery zones by postcode district or radius.
3. Add your ordering link to your Google Business Profile (how) and a QR code to every bag (QR kit).
4. Text your regulars (SMS and email marketing, Plus and Pro) with their permission.

For more, see the pizza page, the commission calculator and our guide on moving customers from Just Eat to your own site, and the Westminster location page for every takeaway and restaurant figure in the council area, or all UK locations.

A worked example for a Westminster pizza shop

These are assumed numbers, not Westminster data: with no published average order value for Westminster pizza shops, the example takes £25 (the commission calculator default) and 20 orders a week. Use your own.

Move 20 weekly orders (roughly 87 a month at £25, £2,175 of sales) from Just Eat to your own Chefzi link and the maths is this. On Just Eat's published partner rates (read 12 November 2026, details), 14% with your own drivers and 30% when it delivers, plus VAT, you would pay £365 at 14% (£305 plus £61 VAT) or £783 at 30% (£652 plus £130 VAT).

With Chefzi the 87 orders carry 0% commission and the bill stays at the flat plan price: £22 a month on Plus (£19 billed annually), per location, excluding VAT. We have not modelled card processing fees on either side, and the example ignores orders that remain on the marketplaces.

What Chefzi does not do

Delivery stays yours: Chefzi has no courier integrations, so you use your own drivers. There is no kiosk and no CRM, and a pre-order lead time applies to the whole location rather than to a single dish. Orders that still arrive through Just Eat, Deliveroo or Uber Eats keep paying those apps' commission; Chefzi's job is to help you move regulars to your own page.

Sources

• Food Standards Agency, Food Hygiene Rating Scheme open data API (api.ratings.food.gov.uk), authority Westminster, business types Takeaway/sandwich shop and Restaurant/Cafe/Canteen, name search for "pizza" or "pizzeria", extract 13 November 2026. Contains public sector information licensed under the Open Government Licence v3.0.
• Westminster council licensing page linked above: https://www.westminster.gov.uk/licensing/alcohol-entertainment-and-late-night-refreshment-licences (opened 13 Nov 2026).
• Chefzi facts and pricing, chefzi.co.uk, read 13 November 2026.