Online ordering for pizza shops in Stoke-on-Trent

Updated 13 November 2026. Figures come from the Food Standards Agency register as pulled on 13 November 2026. The page covers the Stoke-on-Trent council area, and no business is named. The whole-area picture is on our Stoke-on-Trent page.

In short: Stoke-on-Trent has 28 FSA-registered premises with pizza or pizzeria in the name, most in ST3 and ST1. A Stoke-on-Trent pizza shop can take direct orders on its own Chefzi page: plans run from £9 to £49 a month per location (ex VAT), commission is 0% ever, and the first month is free with no card.

The register lists 28 premises in Stoke-on-Trent with "pizza" or "pizzeria" in the business name, 26 of them registered as takeaways and 2 as restaurants or cafés. The most are in ST3 (8), ST1 (8), ST4 (5), ST6 (4). That is 4.1% of the area's 684 takeaway, restaurant and café premises, against 4.5% across the UK, so the word is about as common here as in the UK as a whole.

If you run a pizza shop here, other premises with the same word in their name are likely to be near you, and a customer scrolling a delivery app may see several of you at once. Your own ordering page is the one place where no rival is listed beside you.

What the FSA register shows for Stoke-on-Trent pizza names

This is a name-keyword count, not a census. It only finds premises whose registered name includes one of those words, so it misses pizza shops with other names, and it counts anything with the word in it, whatever it sells. We look at takeaway and sandwich shop premises and at restaurant, café and canteen premises only, and we do not name any business.

Of the 26 with a numeric rating, 21 (81%) are rated 5 and 1 (4%) are rated 0, 1 or 2. That is a higher share than the 68.6% of all rated takeaways in Stoke-on-Trent that hold a 5. A further 2 are awaiting inspection, awaiting publication or exempt. A rating is a snapshot of one inspection, and the FSA says so on every record.

Which postcode districts have the most

ST3 holds the most, 8 of the 28 (29%), and the premises sit across 5 postcode districts in all. Where several pizza-named kitchens share a district, a short delivery time and a clear minimum order do more to win a repeat customer than a deeper menu.

How Stoke-on-Trent compares with the council areas next to it

The five nearest council areas by the centre of their food premises, with the same name-keyword count:

Stoke-on-Trent has more of these names than any of its five nearest neighbours. Neighbouring set-ups: pizza shop ordering in Cheshire East.

Stoke-on-Trent in the wider picture

Stoke-on-Trent has 330 takeaway and sandwich shop premises and 354 restaurant, café and canteen premises on the register. On takeaway premises it ranks 41 of 363 UK council areas, and 4 of 30 in West Midlands. Across all rated takeaways in Stoke-on-Trent, 68.6% hold a 5 against 62.0% across England, and 3.1% are rated 0 to 2 against 5.8%. Stoke-on-Trent is part of Staffordshire, whose page lists every council area there with its takeaway and restaurant counts.

Stoke-on-Trent against the UK: the numbers

Set against population, Stoke-on-Trent has 1.0 pizza-named premises for every 10,000 residents, below the UK figure of 1.3 (ONS mid-2025 population estimate for the area: 272,282). Ranked on the same count across 363 council areas, Stoke-on-Trent comes 107th nationally and 8th of 30 within the West Midlands.

Across the area 4.1% of takeaway and restaurant premises carry one of these words. In ST3 that rises to 6%, while in ST6 it is 2%.

On freshness, 46% of the 28 dated records were inspected in the last 12 months, compared with 48% across all 684 dated takeaway and restaurant premises in Stoke-on-Trent. The median time since inspection is 14 months for this list and 13 for the whole area.

Population figures are ONS mid-2025 estimates; every other figure comes from the same FSA register pull as the tables above. Small samples move a lot from one inspection to the next, so read the shares as a guide to where the pattern is, not as a verdict on any business.

What this means for your online ordering

• Zones that match the map. The premises are concentrated in ST3 and ST1, so a tight zone around the busiest district with a wider second zone for the rest of Stoke-on-Trent fits the spread.
• Tablet offline? The Chefzi Orders app rings until someone accepts or rejects. If the device is offline, Chefzi texts the restaurant and then calls.
• Plan for the Friday rush. When the oven is full, pause ordering or lengthen the prep time you give each customer when you accept the order, rather than letting orders pile up. Chefzi has no slot grid, so you control the pace from the app.
• Put your link where customers already look. Add your ordering link to your Google Business Profile (how) and a QR code on every bag (QR kit).
• Separate collection and delivery hours. Stop delivery when your last driver finishes and keep collection open at the counter, or the other way round.

Late-night hot food in Stoke-on-Trent: what to check

If you sell hot food or drink after 11pm and before 5am, the Licensing Act 2003 treats it as late night refreshment, so you normally need the council's licence. Start from the council's licensing section: Stoke-on-Trent council licensing (checked 13 November 2026).

For the wider England and Wales rules, read our late night refreshment licence guide. You can set collection and delivery hours independently in Chefzi, which lets your online hours follow your licence conditions. Not legal advice.

How to start

1. Put your menu into Chefzi on a short call with us. We set it up with you and aim to have you live in 24 to 48 hours.
2. Set required choices for the way your customers order, and set your delivery zones by postcode district or radius.
3. Add your ordering link to your Google Business Profile (how) and a QR code to every bag (QR kit).
4. Text your regulars (SMS and email marketing, Plus and Pro) with their permission.

For more, see the pizza page, the commission calculator and our guide on moving customers from Just Eat to your own site, and the Stoke-on-Trent location page for every takeaway and restaurant figure in the council area, or all UK locations.

A worked example for a Stoke-on-Trent pizza shop

Treat this as an illustration, not a measurement for Stoke-on-Trent. No published average order value exists for Stoke-on-Trent pizza shops, so we assume £25, the default in our commission calculator, and a round 30 orders a week. Swap in your own figures.

Suppose 30 orders a week (about 130 a month, £25 each, £3,250 in sales) shift from Just Eat to your own Chefzi link. Just Eat's published rates (read 12 November 2026, details) are 14% with your own drivers and 30% when it delivers, plus VAT. At 14% those 130 orders cost £455 plus £91 VAT, £546 in all; at 30% they cost £975 plus £195 VAT, £1,170.

With Chefzi the 130 orders carry 0% commission and the bill stays at the flat plan price: £22 a month on Plus (£19 billed annually), per location, excluding VAT. We have not modelled card processing fees on either side, and the example ignores orders that remain on the marketplaces.

What Chefzi does not do

Delivery stays yours: Chefzi has no courier integrations, so you use your own drivers. There is no kiosk and no CRM, and a pre-order lead time applies to the whole location rather than to a single dish. Orders that still arrive through Just Eat, Deliveroo or Uber Eats keep paying those apps' commission; Chefzi's job is to help you move regulars to your own page.

Sources

• Food Standards Agency, Food Hygiene Rating Scheme open data API (api.ratings.food.gov.uk), authority Stoke-On-Trent, business types Takeaway/sandwich shop and Restaurant/Cafe/Canteen, name search for "pizza" or "pizzeria", extract 13 November 2026. Contains public sector information licensed under the Open Government Licence v3.0.
• Stoke-on-Trent council licensing page linked above: https://www.stoke.gov.uk/info/20057/licensing (opened 13 Nov 2026).
• Chefzi facts and pricing, chefzi.co.uk, read 13 November 2026.