Online ordering for Indian and Pakistani restaurants in Wiltshire

Updated 13 November 2026. Figures come from the Food Standards Agency register as pulled on 13 November 2026. The page covers the Wiltshire council area, which includes Salisbury and Trowbridge, and no business is named. The whole-area picture is on our Wiltshire page.

In short: Wiltshire has 21 FSA-registered premises with Indian, curry or tandoori in the name, most in SN8 and SN13. A Wiltshire Indian restaurant can take direct orders on its own Chefzi page: plans run from £9 to £49 a month per location (ex VAT), commission is 0% ever, and the first month is free with no card.

The register lists 21 premises in Wiltshire with "tandoori", "balti", "karahi", "masala", "biryani", "tikka", "curry", "Indian", "Pakistani", "Lahore", "Karachi", "Peshawari" or "Punjab" in the business name, 5 of them registered as takeaways and 16 as restaurants or cafés. The most are in SN8 (3), SN13 (2), BA14 (2), SN12 (2). That is 2.2% of the area's 969 takeaway, restaurant and café premises, against 2.2% across the UK, so the word is about as common here as in the UK as a whole.

If you run an Indian or Pakistani restaurant here, other premises with the same word in their name are likely to be near you, and a customer scrolling a delivery app may see several of you at once. Your own ordering page is the one place where no rival is listed beside you.

What the FSA register shows for Wiltshire Indian and Pakistani names

The method is a name-keyword count, not a census: we count premises whose registered name has one of the words, which misses Indian and Pakistani restaurants trading under other names and includes anything that merely uses the word. The scope is takeaway and sandwich shop plus restaurant, café and canteen premises, and nothing here names a business.

Of the 18 with a numeric rating, 8 (44%) are rated 5 and 1 (6%) are rated 0, 1 or 2. That is a lower share than the 74.4% of all rated takeaways in Wiltshire that hold a 5. A further 3 are awaiting inspection, awaiting publication or exempt. A rating is a snapshot of one inspection, and the FSA says so on every record.

Which postcode districts have the most

SN8 holds the most, 3 of the 21 (14%), and the premises sit across 8 postcode districts in all. Where several curry-named kitchens share a district, a short delivery time and a clear minimum order do more to win a repeat customer than a deeper menu.

How Wiltshire compares with the council areas next to it

The five nearest council areas by the centre of their food premises, with the same name-keyword count:

1 of the five neighbours have more of these names than Wiltshire, and 4 have fewer, so the field here is among the bigger ones nearby. Neighbouring set-ups: Indian restaurant ordering in Bristol.

Wiltshire in the wider picture

Wiltshire has 293 takeaway and sandwich shop premises and 676 restaurant, café and canteen premises on the register. On takeaway premises it ranks 56 of 363 UK council areas, and 6 of 27 in South West. Across all rated takeaways in Wiltshire, 74.4% hold a 5 against 62.0% across England, and 1.1% are rated 0 to 2 against 5.8%. Places in the council area include Salisbury and Trowbridge, so a delivery zone set by postcode district can follow the towns a kitchen really serves.

How common Indian and Pakistani names are in Wiltshire

Using the ONS estimate of 526,392 residents, that works out at 0.40 Indian and Pakistani-named premises per 10,000 people, compared with 0.64 across the UK, so Wiltshire sits below the national rate. By raw count, Wiltshire is 49th of the 363 UK council areas for these names and 4th of 27 in the South West.

SN8 is the district where the name is most common relative to local food premises (8%); BA14 is the lowest of these four at 2%. The area-wide share is 2.2%.

On freshness, 33% of the 21 dated records were inspected in the last 12 months, compared with 36% across all 969 dated takeaway and restaurant premises in Wiltshire. The median time since inspection is 14 months for this list and 16 for the whole area.

Population figures are ONS mid-2025 estimates; every other figure comes from the same FSA register pull as the tables above. Small samples move a lot from one inspection to the next, so read the shares as a guide to where the pattern is, not as a verdict on any business.

What this means for your online ordering

• Zones that match the map. The premises are concentrated in SN8 and SN13, so a tight zone around the busiest district with a wider second zone for the rest of Wiltshire fits the spread.
• Take cash as well as card. Cash on collection and cash on delivery are on every plan, and card payments are on Plus and Pro.
• Tablet offline? The Chefzi Orders app rings until someone accepts or rejects. If the device is offline, Chefzi texts the restaurant and then calls.
• Put your link where customers already look. Point your Google Business Profile at the page (how) and tuck a QR code into every order (QR kit).
• Separate collection and delivery hours. Stop delivery when your last driver finishes and keep collection open, or the other way round, so your ordering hours follow how the kitchen works.

Late-night hot food in Wiltshire: what to check

Between 11pm and 5am, supplying hot food or drink counts as late night refreshment under the Licensing Act 2003, and the local council issues the licence. We could not open Wiltshire's licensing page automatically, so ask the council's licensing team for its current process and fees.

For the wider England and Wales rules, read our late night refreshment licence guide. You can set collection and delivery hours independently in Chefzi, which lets your online hours follow your licence conditions. Not legal advice.

How to start

1. Book a short call: we enter your menu with you and aim to have your ordering page live within 24 to 48 hours.
2. Set required choices for the way your customers order, and set your delivery zones by postcode district or radius.
3. Add your ordering link to your Google Business Profile (how) and a QR code to every bag (QR kit).
4. Text your regulars (SMS and email marketing, Plus and Pro) with their permission.

For more, see the Indian restaurant page, the commission calculator and our guide on moving customers from Just Eat to your own site, and the Wiltshire location page for every takeaway and restaurant figure in the council area, or all UK locations.

A worked example for a Wiltshire Indian restaurant

This is an illustration, not a measured figure for Wiltshire. We have no published average order value for Wiltshire Indian and Pakistani restaurants, so it uses £25, the default in our commission calculator, and a round 45 orders a week. Put your own numbers in.

Say 45 orders a week, about 195 a month, move from Just Eat to your own Chefzi link. At £25 each that is £4,875 of sales a month. Just Eat's published partner rates (read 12 November 2026, details) are 14% when you use your own drivers and 30% when it delivers, plus VAT. On those 195 orders that is £683 plus £137 VAT, £819 in all, at 14%, or £1,462 plus £292 VAT, £1,755, at 30%.

On Chefzi the same 195 orders carry 0% commission. You pay the flat plan: Plus, which adds card payments, is £22 a month (£19 billed annually) per location, excluding VAT, and it does not change if the month is busier. Card processing charges depend on your payment provider and are not modelled on either side. Orders customers still place through Just Eat, Deliveroo or Uber Eats keep paying those apps' commission; the example only covers the ones you move.

What Chefzi does not do

• It does not set up delivery for you: you run your own drivers, and Chefzi has no courier integrations.
• It has no kiosk and no CRM.
• A pre-order lead time is set for the whole location, not for one dish.
• Orders placed on Just Eat, Deliveroo or Uber Eats still pay those apps' commission. Chefzi helps you move regular customers to your own site.

Sources

• Food Standards Agency, Food Hygiene Rating Scheme open data API (api.ratings.food.gov.uk), authority Wiltshire, business types Takeaway/sandwich shop and Restaurant/Cafe/Canteen, name search for "tandoori", "balti", "karahi", "masala", "biryani", "tikka", "curry", "Indian", "Pakistani", "Lahore", "Karachi", "Peshawari" or "Punjab", extract 13 November 2026. Contains public sector information licensed under the Open Government Licence v3.0.
• Chefzi facts and pricing, chefzi.co.uk, read 13 November 2026.