A white-label food ordering system for UK restaurants

When a customer orders through a marketplace app, they belong to that app before they belong to you. A white-label ordering system flips that round. The ordering pages, the app and the emails carry your restaurant's name, so every order builds your brand instead of someone else's.

Chefzi is a white-label online ordering system for UK restaurants and takeaways. You get your own branded ordering, on your own domain, with 0% commission.

If you're new to the term, start with what white-label means. There are notes on white-label ordering for takeaways, the white-label ordering app, and keeping your brand after GloriaFood.

What "white-label" should mean in practice

Plenty of systems call themselves white-label but still put their own logo on the checkout or send customers to a shared directory. Before you choose one, check these four things:

1. Your brand is the one customers see. That means your name, logo and menu, not a list of competing restaurants beside them.
2. It runs on your domain. Orders should happen at your web address, so the traffic and search value build up on your site.
3. Your customers stay yours. Repeat customers should come back to you directly, not through a marketplace that charges you again for the same person.
4. The pricing doesn't grow with your sales. A percentage on every order works like a tax on your busiest weeks.

What you get with Chefzi

Your restaurant's own brand

Your ordering pages show your restaurant, your menu and your branding. Customers aren't shown other takeaways while they decide what to order. See online ordering and the restaurant website for how the pages work.

Your own domain

You can connect your own domain, so the address on your flyers, Google profile and shop window is the same one customers order from.

A branded order-taking app

Chefzi includes a branded order-taking app for your restaurant, so regulars can reorder under your name. We'll confirm where it's available as each listing goes live.

Automated email campaigns

Once customers order direct, you can bring them back. Automated email campaigns let you keep in touch with past customers without writing every email by hand.

Help to be found locally

Owning your ordering site means search visibility builds up on your domain. Chefzi also helps you rank higher on Google locally. Results depend on your area, your competition and your own effort.

White-label vs marketplace: the trade-off

Marketplaces can bring new customers, and some restaurants keep a listing for that reason. The cost is that they charge commission on every order, including customers who already know you. A white-label system works better for the regulars and local customers who would order from you anyway. Many owners use both: the marketplace for discovery, and their own branded ordering for everyone who comes back.

Pricing

• 0% commission on orders
• £9 a month, or £19 a month with online card payments
• No setup fee

Full details are on Chefzi pricing. For a plain list of what's included and what isn't, see what Chefzi does not do.

Replacing GloriaFood

GloriaFood closes on 30 April 2027. If you've used it to take orders under your own name, Chefzi is a GloriaFood alternative that keeps the same idea: direct orders, your brand, no commission. Switching before the deadline gives you time to update your links, flyers and Google profile.

Frequently asked questions

What does white-label mean for a restaurant ordering system?

It means the ordering system carries your restaurant's name and branding rather than the software company's. Customers order from you, on your own domain, and the relationship stays with you.

Can I use my own domain with Chefzi?

Yes. You can connect a domain you already own, so customers order on your web address rather than a marketplace page.

Is there a branded app for my customers?

Chefzi includes a branded order-taking app for your restaurant. We will confirm where it is available as each listing goes live.

Does Chefzi take commission on orders?

No. Chefzi charges 0% commission. You pay a flat £9 a month, or £19 a month if you take card payments online, with no setup fee.

Can I move from GloriaFood to a white-label system?

Yes. GloriaFood closes on 30 April 2027, and Chefzi is built as a replacement, so you can keep taking direct orders under your own brand.

Will a white-label ordering site help me on Google?

Orders on your own domain build your own website rather than a marketplace listing. Chefzi also helps you rank higher on Google locally, though results depend on your area and competition.

Take orders under your own name. Early Black Friday & Cyber Monday Deal: new sign-ups get 3 months free, with no setup fee. The deal ends at 23:59 on 1 December 2026. Migration from GloriaFood or any other provider is 100% free. Get started or Book a call.